Most brokerage CRMs are built around the channel that closes least.
Across 8,924 inquiries at a mid-size Indian brokerage, referral and partner deals were 8.4% of lead volume and 89% of the wins. LeadsNix is built the other way round.
Win rate by source, 6 years of live data| Referral | | 30.8% |
| Channel partner | | 25.9% |
| Walk-in and repeat | | 16.6% |
| 99acres · Magicbricks · Housing · Facebook | | 0.3% |